marketing

These guidelines cover all form, format, or medium of advertising and marketing communications. These regulations also apply to the manufacturer/service provider whose products/services are the subject of the advertising or marketing communications and advertisement agency and endorser (wherever applicable) of the product/service. Thus, any claim made by a brand should be authenticated. All companies are urged to review their current communications to avoid legal consequences in future. Moreover, the draft Guidelines also provide detailed restrictions on advertisements related to children, disclaimers on products and services.